Facebook’s political ad ban didn’t reduce ads’ reach in week before election

Facebook’s political ad ban didn’t reduce ads’ reach in week before election

In the week before the presidential election, Americans saw 5.3 billion political ads on Facebook, which is an increase of 5% from the week before. Naomi Hirst from Global Witness, a human rights group that supports tech regulation, breaks down how Facebook’s temporary ban on new political ads affected ads’ reach and if efforts to curb misinformation worked.