Holly Willoughby offers rare look at her kids as she enlists them in new advert

Holly Willoughby gathered together her three young children to feature in a fun online advert that she creatively directed as she promoted a new Marks and Spencer range.

The 39-year-old This Morning star is proud mum to sons Harry, 11, Chester, six, and nine-year-old daughter Belle who she shares with husband Daniel Baldwin, 45.

While Holly is notoriously private about her three children, she was happy to dress them up in order to use them for a fun promotional photo shoot.

Dressing daughter Belle in a blue dress and witches hat, Holly placed her on sheets that acted as a cloud, and also handed her a brook and a stuffed toy as props.

Meanwhile, Chester was ‘flying’ on a broom while dressed in a yellow jumper, blue jeans, and hat of his own.

Harry was also positioned on a broom while wearing a striped jumper, wooly hat, jeans, and with a bag behind him.

More folded material gave the impression of a second cloud and a moon – with the kids positioned on a grassy lawn to give the impression they were all flying through the sky.

While Holly took the Michael Jackson approach to sharing her kids with the world, but strategically ensuring none of their faces were shown to the camera.

And taking to Instagram on Saturday evening, the proud mum was more than happy to show off the fruits of her labour.

She uploaded the playful snap to Stories along with the caption: “Harry (Harry), Hermione (Belle) & Ron (Chester) Quarantine project continued…

“New Harry Potter range out now! Photography by Moi @marksandspencer.”

Holly also made it clear that the image she used her children to create was paid for – by inducing an “AD” hashtag.

Earlier this month, Holly’s eldest son was the photographer when she posed for a snap in her own back garden.

More On

Holly Willoughby