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Tom Fletcher couldn't help himself - and has broken a promise made to wife Giovanna before she went into the I'm A Celeb camp.
The McFly star, who's been with Gi since they were teens, swore that he wouldn't decorate their family home for Christmas until she was out of Gwrych Castle.
Podcaster Gi is one of the favourites for the castle crown, tackling each day with enthusiasm and good humour.
She's now in the final six, and is thought to be neck and neck with Jordan North for the number one spot.
And while she battles the wet and wind, Tom and the kids caved in and brought out the baubles and tree.
Sharing a snap of their front door, decked out a bauble archway, Tom showed off the tree in the entrance to their Essex home.
"Ok, so you remember I said to @mrsgifletcher that I wouldn't put the Christmas tree up until she was out of @imacelebrity?" he asked fans.
"OOPS! I can't thank @earlyhoursltd enough for transforming the house today. With Mumma away and 2020 being, well, 2020, I wanted to make the home as Christmassy as possible for the kids...ok, it's for me mainly but the kids love it too!"
Tom and Gi share Buzz, six, Buddy, four and Max, two.
And despite her successful stint on the show, it hasn't all been smiles for Mama Gi.
Emotional scenes saw her tear up after missing out on winning a treat from home.
"Your heart aches and then you attach yourself to anything," she said in the Telegraph.
"How lovely would it be to hear from Tom and the boys, just a sentence? It's a sentence and I'm going to pretend each sentence anyone gets is from the kids and I'm going to adopt them like they're mine."
Tom told his Instagram followers: "That was really tough to watch.
"It was awful seeing her get upset about a letter from home.
"Everyone must be really craving it, but especially those with young kids. They must really crave that connection with home."