Rumer Willis transforms into mum Demi Moore in saucy lingerie shoot for Kim Kardashian
The eldest daughter of former showbiz couple Bruce Willis and Demi Moore looked sensational in a black bodysuit as she showed off her unmatched curves
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Rumer Willis transformed into her mum Demi Moore as she stripped down for a photoshoot for Kim Kardashian's brand SKIMS.
The eldest daughter of former showbiz couple Bruce Willis and Demi looked sensational in a black bodysuit as she showed off her unmatched curves.
Rumer, 32, posed up in front of a huge display of Kim's posters for the shapewear brand as she held up a rotary dial phone to her ear during the shoot.
The raunchy advert appears to be part of Kim's celebrity campgaign to mark the one-year anniversary for SKIMS.
The campaign includes big names such as LaLa Anthony and Addison Rae - who also took part in the neutral-toned shoot.
And Rumer actually tried on a series of different looks for the photoshoot, with her next outfit comprising of a nude set of shapewear underwear that highlighted her toned abs.
Rumer gazed off into the distance as she let her long black hair flow over her shoulders - a strikingly similar look to that of her mum Demi's.
Sharing the snaps with her 840k Instagram followers, Rumer penned: "Happy Birthday @skims !!! Thank you to the team and the oh so lovely @kimkardashian for including me. You are a gem my dear."
In a follow-up post, she wrote: "Waiting by the phone like.... Ring Ring...."
Rumer also has two sisters Scout, 29, and Tallulah, 26, who also share the A-list celebrities as parents.
Bruce and Demi tied the knot in 1987 but divorced in 2000.
Nevertheless the pair have remained extremely close friends and co-parents to their now-grown daughters.
In fact, they even turned heads by spending lockdown together with their girls.
Making matters even more unconventional, Bruce's wife Emma joined them later on.
Rumer and mum Demi have clearly put their past behind them, after it emerged that Rumer revealed how her younger sisters, Scout and Tallulah, didn't speak to their mum for three years amid her difficult marriage to Ashton Kutcher.
Rumer described how she acted as an intermediary between her younger sisters and their mum.
The resentment was put down to the attention Demi was paying her then husband Ashton Kutcher - they were also trying for a child together, but sadly ended in a miscarriage.
Appearing on Jada Pinkett-Smith's Red Table Talk with her mum and Tallulah earlier this year, Rumer said: "Scout and Tallulah had very different experiences than I had when we stopped talking to my mom - they didn't speak to her for three years."
Rumer added: "[I] went in an out as kind of like the ambassador for the family."
MirrorCeleb