Jaqueline Jossa 'lands huge deal to promote farts fighting dairy brand'
The former EastEnders actress has been landing endorsement deals galore since leaving the hit BBC soap and winning I'm A Celebrity... Get Me Out Of Here! last year
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Jacqueline Jossa has landed a big money deal to endorse a dairy brand that has famously claimed to help flatulence sufferers to fight their gas problems.
The 27-year-old former EastEnders star – and reigning queen of I’m A Celeb – is said to have signed a six-figure contract to promote products by dairy experts Arla.
Jac – who is married to former The Only Way Is Essex star Dan Osbourne with whom she has two children – has won multiple endorsement deals since winning I’m A Celeb last December.
The deal with Arla follows her recent hit collaboration with fast fashion brand InTheStyle for whom she helped design and promote a number of outfits.
Of her latest signing, a source told The Sun on Sunday: “Jacqueline has signed a big- money deal with dairy brand Arla to help promote their protein products.
“She has filmed a series of mini workouts with them which will go online and on social media.
“The message in the ads is all about keeping fit and healthy during the lockdown.”
The source added Arla thought Jacqueline would be the perfect ambassador due to her high profile as a busy working mother-of-two.
Arla have previously championed themselves for their lactose free range of products which they say help consumers fight farting issues as well as bloating and other bowel problems.
The company has a successful Lactofree range which was launched to much fanfare back in 2006.
The company announced at the time: “Up to 15 per cent of the UK can now enjoy the taste of fresh cows milk thanks to Lactofree, the latest launch by Arla Foods.
“A UK first, Lactofree has the same taste of fresh milk, but without any of the sugars and enzymes which usually cause feelings of nausea, bloating, flatulence, diarrhoea and abdominal pain.”
The company said consumers could enjoy cows milk that had been filtered “to remove over 99.95 per cent of lactose” to provide the health benefits of milk without the lactose intolerant downsides.
The new deal will be good news for the TV star who saw her marriage to 29-year-old Dan rocked by an affair scandal earlier this year.
Former TOWIE star Dan shocked fans last month when he confessed he had not been loyal to his wife – who he shares daughters Ella, five, and Mia, two, with.
MirrorCeleb