Holly Willoughby poses in towel as she insists she dyes her own hair at home

This Morning star Holly Willoughby touched up her roots and shared the process with her 8 million Instagram followers

Holly Willoughby poses in towel and hair dye as she turns bathroom into home salon

Holly Willoughby posed in nothing but a towel as she dyed her hair in the bathroom at her home.

The This Morning star, 41, took to her Instagram Stories to share the fresh-faced selfie with her eight million followers.

In the snap, Holly had a towel around her body as she waited for the hair dye to work its magic on her roots.

She leaned her chin on her hands and posed for the camera.

The star captioned the post: "Home salon" and added a gif of a clock with its hands turning round and round.

Her post comes after it was revealed that she and This Morning co-star Phillip Schofield failed to earn a nomination in this year's National Television Awards.

Although the TV double act were snubbed, their colleague Alison Hammond received a nod.

The 47-year-old will battle it out against Ant and Dec for the TV presenter award – which they have won at every NTAs since 2001.

Alison is the only woman nominated in the presenter category, which also includes Bradley Walsh and Graham Norton.

If anyone else wins in 2022, it will bring Ant and Dec’s 20-year winning streak to an end.

Although Holly and Phil missed out on individual nods, This Morning is up for best Daytime show alongside Loose Women, The Chase and The Repair Shop.

Meanwhile, it was recently reported that Alison fears 'stepping on Holly's toes' as ITV are turning her into their new 'queen of TV'.

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The presenter has been a huge hit with viewers since teaming up with Dermot O’Leary as a regular face on the talk show.

And now it has been rumoured she is the favourite to host the highly anticipated Big Brother reboot, which will air on ITV2 next year.

Despite allegedly being “inundated” with new job offers, insiders claim Alison is “freaking out behind the scenes”.

A source told Closer magazine: “Alison is definitely ITV ’s new queen of TV and while many are surprised Holly isn’t being lined up for the Big Brother job, it’s a no brainer to give it to Alison.

“She’s been really shocked to be this in demand at this point in her career and ITV are determined for her to become their next big star, and they want to strike while the iron is hot.”

Alison’s team are said to feel she’s “completely unique” with a special quality viewers love and are encouraging her to go for it.

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