Katie Price has sparked concern with her new whirlwind romance.
The former glamour model's fans and friends are worried that she's rushing into her relationship with ex-Love Island star Carl Woods too quickly.
Katie went Instagram official with Carl on July 4, sharing a picture of them kissing.
She wrote: "Found my perfect prince finally @carljwoods."
And she's shared another loved-up snap of them together, writing: "Knowing that @carljwoods will be the last man I want to spend the rest my life with is a understatement! I love him so much."
Her fans were quick to point out that this isn't the first time she's made this kind of declaration of ever-lasting love.
One commented: "how many times you said that stop kidding yourself."
"You’ve literally said that about every man you have been with," another posted.
A third wrote: "'Last man' definite opportunity for a screen shot , for 6 months times here !!!"
And another wrote: "Unfortunately you set yourself up by posting statements like this, why do you not learn?"
Carl also posted the image, writing: "Embrace The Journey. @katieprice."
However, it appeared that he blocked people from commenting on his post.
Those close to Katie are also worried about her rushing her new romance.
An insider exclusively revealed to Mirror Online: "People do like what they've seen of Carl so far, but it's so new that we're worried about how quickly Katie is diving into this relationship.
"They've known each other for a while but have only been dating for a few weeks and she's already posting about how much she loves him and saying that they're going to get married and be together forever.
"Even Katie's fans have been pointing out how often she calls a man 'the love of her life'.
"Everyone is just concerned about Katie, she's been through a lot and is going through a lot at the minute and the last thing her friends want is to see her get hurt again."
Katie has called a number of men the love of her life over the years.
She once said it about ex Dane Bowers.
She's said to have made the comments when she was reunited with him at a Christmas party in 2016.
A source told the Mirror: "Katie was meant to be with hubby but arrived on her own. Everyone was surprised there was no Kieran with her."
Katie and Dane arrived in a Rolls Royce together and Kieran was nowhere to be seen.
She said: "Can I just say something, my ex-boyfriend actually got me the job tonight - Dane Bowers - the love of my life."
Katie said earlier this year that Peter Andre was the love of her life.
She said: "Going into I'm A Celebrity, I didn't realise I would find the man I was going to marry - as soon as I saw him I thought 'I well fancy him'.
"We were obsessed with each other, I never had a relationship quite like that before.
"He was the love of my life, I never wanted to split up with him but we did and that's that.
"I wanted the fairytale but it never happened that way - and it's the same for a lot of people you speak to."
She also once said the same thing about Alex Reid.
After he was crowned winner of CelebrityBig Brother in 2010, Katie appeared on spin-off show Big Brother's Big Mouth.
When quizzed about her feelings for Alex by Davina McCall, Katie said: "He's the love of my life and he knows that."
In May 2011, Katie backtracked on a statement she'd made about taking things slow with Leandro Penna.
She had said on her Sky Living show: "I’m not in love with the guy, only early days. I’m keeping my options open."
She later tweeted: "At least I can admit now I’m in love with leo and had been for along time but didn’t want to say – woo."
Katie met Kieran Hayler in December 2012, less than two months after her split from Leandro, and he proposed to her on Christmas Day.
They got married in January 2013.
Katie introduced new boyfriend Kris Boyson to the world live on Loose Women in July 2018.
They said the secret to their relationship was that Kris was brutally honest with her.
He said: "We just clicked early on and I gave as good as she gave and she gave me a bit of grief at the beginning."
Katie interjected to say that it had been "banter", before he continued to say that they had initially met in a professional manner when she took Harvey to be trained by him.
Asked whether Katie was better since they met, he said: "She looks totally different. When I met her I'd be honest with her - she looks too skinny, ill and old. I said that to her."
"The surgeon didn't do a good job, then," Katie joked.
Andrea McLean raised her eyebrows as she said Katie had fallen for Kris' "smooth charms".
He said: "I think it's just because I'm brutally honest with her - what you see is what you get. I said to her, 'You need to put on weight, you need to start training, you need to be healthier', she wouldn't get up in the morning. And now - I think this is the first time she's been early this morning."
Katie revealed she was engaged to Kris on the show in July 2019.
The panel only knew that Katie had a big announcement to make, and when they asked what it was, she held up her hand and asked: "Can't you see?"
She added: "So Kris bought the ring, for that finger, so there you go. I’ve got love in my life. The show is going really well, it’s the highest-rating show, so everything’s going really well."
Speaking about their relationship, she said: "He has met his match, he puts me in my place, he is strict with me. I’m not used to that. He’s a good guy, he’s so good with Harvey, Harvey’s obsessed with him."
In September 2018, Katie declared she was "totally loved up" with Alex Adderson, who she started dating after her split with Kris, only to later break up with him and get back with Kris.
A source told The Sun Online: "Katie is telling everyone she's really loved up with Alex.
"She's head over heels and is saying she's much more into Alex than she ever was into Kris. She wants everyone to know that it's all fine between them and can't stop telling people they're in love."
Katie is said to have dumped Kris by text after meeting builder Charles Drury while he was working on her home.
She moved him into her home after one week of dating.
Sources close to the builder told The Sun: "Charles has quit his job and told everyone he's off to stay with Katie and her kids.
"He was bragging that he is going to make a tons of money with a bunch of modelling jobs and was very excited about it.
"He was due back to work today after going to Turkey with Katie, but he's just packed up and gone. He was there for more than 3 years but he sent a text to the boss saying he wasn't coming back."
Katie's representative said: "Katie’s private life has been played out publicly in the past and admittedly Katie would be the first to say has worn her heart on her sleeve.
"This chapter of her life however is very real with that comes credibility of what is apparent a true relationship with a viable future.