AMC Theatres, the nation’s largest movie theater chain, will reopen in the U.S. on August 20 with retro ticket prices of 15 cents per movie.
AMC Entertainment, which owns the chain, said Thursday that it expects to open the doors to more than 100 cinemas — or about a sixth of its nationwide locations — on August 20 with throwback pricing for a day.
AMC theaters have reopened in numerous international countries but have remained shuttered in the U.S. since the start of the coronavirus pandemic, which shuttered businesses across the country. The chain touted the reopening as “Movies in 2020 at 1920 Prices.”
After several false starts due to a summer rise in coronavirus cases throughout much of the U.S., widespread moviegoing is currently set to resume in late August. Regal Cinemas, the second largest chain, is to reopen some U.S. locations on August 21.
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During its opening-day promotion, AMC will show catalog films, including “Ghostbusters,” “Black Panther,” “Back to the Future” and “Grease.” Those older films will continue to play afterward for $5 per ticket.
AMC confirmed that Disney’s much-delayed “New Mutants” will debut in theaters August 28, with Christopher Nolan’s “Tenet” to follow September 3. Warner Bros. is planning to release “Tenet” a week earlier internationally, including in Canada. A handful of smaller new releases are also planned for late August, including “Unhinged,” a thriller from Solstice Studios with Russell Crowe; and Armando Iannucci’s “Personal History of David Copperfield,” from Disney’s Fox Searchlight.
AMC said Thursday is expects about two thirds of its theaters will be open in time for “Tenet.” Several states, including California and New York, are yet to allow movie theaters to reopen.
AMC and other chains have said they will operate at reduced capacity to facilitate social distancing, along with increased theater cleaning and required mask wearing.